The same census and 1900-1901 New York City directory show Antonio living with his wife and children across the street at No. 345, a no longer extant building. In his oral history, Robert Zerilliexplains that the business evolved from Antonio’s founding to serve baked goods such as biscotti and cakes, later renaming itself Veniero’s Pasticceri. Following Antonio’s death in 1931, the business would continue to be run by members of the family. In 1970, Frank Zerilli, Robert’s father and a cousin of the Venieros, bought the business. As a teenager, Frank Zerilli had worked in the bakery and learned a great deal working under Antonio.
Zerilli shares great stories of both the family and the neighborhood connected to Veniero’s, including Antonio’s managing to avoid firebombing by the Black Hand, (Mano Nero gang — a mafia extortion racket), neighborhood quarrels with other bakers and pushcart sellers, and a legal fight over the ownership of a coffee-sipping parrot.
Zerilli was born in 1962 and by that time his family lived in New Jersey. He would sometimes join his father for the workday in the East Village, and in his interview, Zerilli shared the sights, smells, and sounds of the East Village in his early years through the eyes of a child. One of the sounds that dominate his memories was the constant mix of English and Italian throughout the streets and small businesses in the area. As a teenager, he would work at Veniero’s, and lived in one of the apartments in the upper floors at No. 342, rent-free.
The neighborhood has changed quite a bit over the course of Zerilli’s tenure, and he talks about gentrification, as well as changing ethnicities and business and building ownership. On a side note, he mentions the East Village’s punk rock scene, and Joey Ramone coming to Veniero’s to buy a cake. Veniero’s itself has changed over the years too, adding items like red velvet cupcakes, which Zerilli discusses his reluctance to include. One of the many things that hasn’t changed, though, is that Veniero’s is still very much a family-run business, with Robert and his three sisters at the helm as co-owners.
